Online Marketing

• SEM
  Search Engine Marketing is an extension of the Search Engine Optimization process that involves paid placement and paid inclusion. At ISPG, we can help you set up an SEM programme that works for you such as AdWords, adCenter, Yahoo Search Marketing, Facebook Ads, Linkedin DirectAds Online
• SEO
  Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.
• Banner
  Banners are used to advertised some product or service on different websites and search engines like google, yahoo etc
• Social Media
  Social media is very popular now and everybody is using it. Social media are website which used to connect people with each other like facebook, twitter etc. Advertisement on these kinds of websites is very good.
• E-mail
  Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
• SMS
  Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
• Live Chat Support
  Live Support Software (aka Live person, Live chat, Live help) is a popular term for instant messaging applications designed specifically to provide online assistance to users of a web site.
• Pay- per- click
  Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
• Link popularity
  Link Popularity aka website linking often used in regard to search engine optimization (SEO). There are some techniques which are used to add website link into other websites, forums, blogs, directories etc. The basic purpose of these techniques is to generate traffic on website.
• Attractive Data base
  Database of products, services, customers, addresses, email addresses etc. Purpose of these databases is to advertise some product or service to customers.